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A brand encompasses much more than a logo. Where logotypes are singular and unchanging, a supporting typeface has the potential to be an adaptable and far-reaching expression of a brand. Whether it be seen in a publication, an online platform, or a daily changing menu, a subtle reminder of the brand builds recognition and equity amongst its audience.
Throughout projects of all scales, Akiko has developed customised and original typefaces to suit each brief. Her conviction is that the right typographic voice is paramount to any successful execution of design. The result is a carefully calibrated and bespoke tone of voice—empowering a brand with an ownable and unique tool.